rotem shani ella

Spring in Tel Aviv

Urban Renewal in Tel Aviv by Rotem Shani

Tel Aviv has recently been crowned one of the world’s most intriguing and fascinating cities: the cultural scene, the executive innovation and the unique vibe of the White City make it a compelling urban seaside kaleidoscope.

Tel Aviv is currently leading a number of ambitious projects, such as walling the Ayalon Highway, in order to further empower the metropolis, along with the light rail system which is being built and the metro system that will connect it to the entirety of central Israel.

The energy of renewal in the White City can also be felt in the residential aspect in recent years, as new urban renewal projects provide an up-to-date living experience for veteran homeowners, along with a renewed inventory of luxury apartments in the most sought-after city in Israel. Rotem Shani has been active in Tel Aviv since its foundation. The company is currently promoting a large number of projects in the field of urban renewal, bringing a significant message of renewal, thanks to its determination and excellence in planning.

Updated Interpretation of Urban Renewal in Tel Aviv

Rotem Shani Ella leads urban renewal projects in the Tel Aviv metropolis, focusing on the establishment and realization of innovative groundbreaking visions for homeowners. Our planning expertise along with the desire to innovate, excite and provide our partners – the homeowners – with meaningful added value – has led to an impressive project portfolio that redefines the city’s standards. In a significant share of the company’s projects in the White City, we have been successful in “releasing planning bottlenecks” in projects and presenting residents with implementable and groundbreaking planning that provides a luxurious and up-to-date living experience along with attractive returns for the building and the common areas, as well as the apartments themselves.

Rotem Shani Ella
Tama 38/1

A large share of our urban renewal projects in the Tel Aviv Metropolitan area are Tama 38/1 – Reinforcement and Improvement.

At our subsidiary Rotem Shani Ella, we provide our tenants with much more: alongside renovation and reinforcement of the building, in some projects our company provides tenants with renovated apartments – without demolition and reconstruction. Rotem Shani Ella is able to provide this significant advantage through creative and groundbreaking planning, in-depth acquaintance and experience with the Tel Aviv urban planning environment, and above all – our sincere commitment to our residents and our determination to provide them with a meaningful added value, even in Tama projects.

Byron Tel Aviv | Rotem Shani – Ella

On Sale |

Louis Marshall | Rotem Shani – Ella

Coming Soon |

De Haz 20 | Rotem Shani – Ella

Coming Soon |

Hamegid 10 | Rotem Shani – Ella

Coming Soon |

Yehoshua Ben Nun Tel Aviv | Rotem Shani – Ella

Coming Soon |

ALL projects

Our Strengths , Your Gain

We believe that the combination of our five distinctive advantages makes all the difference, and they are what turn Rotem Shani's urban renewal projects into great successes:

Together on the road to success

Homeowners play the most important role in urban renewal. Understanding their needs, desires, and vision is the key to initiating and completing all projects. At Rotem Shani, we start every project with an intimate discussion that leads to an in-depth examination of the needs, dreams, and individual challenges of the project's homeowners. Together we create the vision for the project and manage it through ongoing dialogue that is characterized by integrity, mutual respect, and shared interests.

Homeowners get more

One of the most important terms in this business is "returns": what do homeowners get from the developer, in exchange for agreeing to the project? Our successful experience in urban renewal has shown that alongside the benefits provided to each and every one of the homeowners, the goal is also to achieve added value for all. We create this added value through progressive planning of an innovative and creative living environment for the buildings, the common spaces, and their surroundings. Combining the individual benefits with a shared environment that has added value is a winning combination every time.

We are challenge-driven

Many of our projects began by meeting homeowners who have been unsuccessful in their attempts to promote urban renewal projects with other developers. When we entered the picture, we took it upon ourselves - and succeeded – to unravel the challenges and difficulties along the way. This was thanks to our creativity in leading the projects, using our expertise and our experience to provide innovative solutions, but more than anything, it was our passion and determination that really made the difference. It was worth every effort to see and hear the delight of our homeowners when we told them that they would soon enter their new and renewed homes.

Individual, family, community, and… urban renewal

Urban renewal is exactly what it sounds like. It entails much more than a building or apartment – it extends to the community, the streets, and the city itself. At Rotem Shani, we are well aware of the beneficial effect our projects have on the community and the urban environment. We plan and build community and urban spaces meant to provide homeowners with the most up-to-date infrastructure that is suited to them on the personal, the family, and the community levels. This includes, for example, community parks, wellness centers in the open space, and playgrounds in each of our projects. We make sure to learn the specific needs and desires of every community to provide it with a unique and empowering vision for living.

Here's to the Memories that will Come

Home is where our personal and family histories are written, and every corner contains memories, stories, and feelings. When we promote urban renewal projects we revere your history and acknowledge its importance, and our pledge is to give you the best place to create your future memories and experiences: an architecturally designed and comfortable apartment, a luxurious and modern building, and a living environment that is innovative, well-appointed and empowering.

Determination and Goal-Oriented Diligence

In the Israeli real estate industry, there is a need for vision, motivation, and perseverance in order to deal with lengthy regulatory processes and cumbersome bureaucracy. At Rotem Shani we are goal-oriented and diligent, persevering to meet our target even when facing difficulties and challenges that might stop others